Indian cricket fans exhibit tremendous enthusiasm not just in following the national team’s performance, but also in paying close attention to the team’s attire. The Board of Control for Cricket in India (BCCI) had a sponsorship agreement with Byju’s as the jersey sponsors, which expired in March.
Consequently, the board sought a new sponsor, and fans eagerly awaited information about the team’s new jerseys. Eventually, the board unveiled a fresh set of outfits, which garnered significant attention from online users.
To unveil the jerseys for T20I, ODI, and Test formats, the BCCI’s Twitter handle released a captivating video. The white-ball jerseys were presented in various shades of blue, while all the outfits prominently featured the Adidas logo on the left side.
Drones were utilized to lift and showcase the attire, generating considerable buzz on social media platforms. Fans expressed their delight and excitement after witnessing the revelation, adding to the fervor surrounding the team’s new look.
An iconic moment, An iconic stadium
— Adidas India (@adidasindiaoffi) June 1, 2023
Introducing the new team India Jersey's #adidasIndia #adidasteamindiajersey#adidasXBCCI @bcci pic.twitter.com/CeaAf57hbd